Swedish Extreme Driving Program Lures Seekers

Ngebray.com,- In Arjeplog, Sweden, ice-driving tours are a hot commodity. The driving courses on frozen lakes allow visitors to get behind the wheel, pump the brakes and do figure eights on a sheet of solid ice. Spin-outs into snow drifts are par for the course. But vehicles capable of towing-out stuck cars are at the ready. Specially designed winter-driving courses are being offered by luxury automakers to let customers test the limits of premium vehicles while acquiring new techniques. Customers pay thousands of dollars per person for the test-driving experience but guests are pampered with upscale accomodations, fine dining and seasonal sightseeing expeditions.

Picture from tripadvisor.com

Picture from tripadvisor.com

Destination driving programs are intensifying competition among luxury vehicle brands, with varied experiences offered around the world. Carmakers with test tracks in Arjeplog, a small town just below the Arctic Circle, warn this ice driving experience is “not for the faint-hearted”. The ice drives sell out months in advance.

Picture from tripadvisor.com

Picture from tripadvisor.com